Internal Staff
Staff needed in the head office include salespeople, marketing support staff, PR and general marketing staff, SEO staff, web page writers
Salespeople
These staff sell the advertising facilities to customers they find, made possible by various appeals - usually for £250 to £500 per square block, but generally in sets of 20 to 100 squares for a whole year of exposure. The adverts consist of a pop-up with a logo, name and short message followed by an entire web page that holds lots of text messages expressing support for the charities and declarations about their offerings, photos, email links and web site links. The information supplied here can be changed by the advertiser any time they wish, as often as they wish, for no extra charges.
If there are web sites these will pre-exist and can be the entire selling messages of each advertiser. As there can be multiple web sites mentioned all aspects of the customer's web presence can be shown.
Marketing support staff
These staff look after promoting the advertising done by the customers and each of their adverts - working closely with the SEO staff.
PR and generall marketing staff
The staff will look after the general presentation of the company and its web site and ensure that many of the public are made aware of it and that many likely business advertisers are also aware of it.
SEO staff
The SEO (Search Engine Optimisation) staff are responsible for ensuring that all the content and all of the adverts and advertisers are propery promoted on to the major search engines.
Web page writers
The web page writers will be responsible mainly for the content of the charity web pages, writing up the copy and selecting the photographs used to illustrate the charities and their work.